Two years ago, Blake Irving had more time to spend mornings surfing on the Malibu coast. That was before Yahoo's then-Chief Executive Officer Carol Bartz lured him back into the corporate world, as chief product officer of the Sunnyvale company.
Now the industry veteran stands at the center of the efforts to turn around the struggling Internet pioneer.
For months, the public chatter surrounding Yahoo has focused on executive turnover and exploration of its "strategic options." Those themes continued last week with the departure of four more board members - following Bartz and co-founder Jerry Yang out the door - and the emergence of details about how the company might unload its lucrative stakes in Alibaba Group and Yahoo Japan.
But the real war in the technology space begins and ends with products. Without new ways of drawing users and advertisers, the rest won't add up to much.
That's where Irving comes in. He helped Microsoft build its vast online operations as vice president of the software giant's Windows Live Platform group, before becoming a business professor at Pepperdine University in Malibu.
In an interview with The Chronicle, he laid out his vision for creating "deeply personal digital experiences" that deliver on five points: personal relevance through science and data; premium user experiences; a mobile-first mind-set; social features that better resemble how we interact in the real world; and an "ecosystem" that allows other companies to work within Yahoo's tools...
Calling all internationally-minded Tech gals! You can be a life-changing mentor in the US State Department’s TechWomen program. Please join Yahoo! and other global tech firms at the information session on Monday February 13. Details here: http://developer.yahoo.com/blogs/wit/posts/2012/02/global-gals-techwomen-needs-you/. RSVP by Feb 9!
There's a lot Yahoo! is bringing you for the Super Bowl!
Check out what's up over at the Yodel Anecdotal Blog...
"In addition to our award-winning sports reporting, Yahoo! is going to be all over Super Bowl XLVI with insider access to one of the hottest events of the year. Here’s a look at everything we’ve got going on before, during, and after the game:
Bud Light Hotel Super Bowl concert broadcast live on Yahoo!: The night before the Super Bowl, Bud Light will host a special concert featuring 50 Cent, Lil Jon, and Pitbull that will be broadcast live only on omg! From Yahoo!. The concert can be seen on both omg! From Yahoo! and Yahoo! Screen, beginning at 10 pm EST on Saturday, February 4th. Daily coverage: omg! From Yahoo! and Yahoo! Sports will feature daily coverage from the Bud Light Hotel, including “blue-carpet” celebrity interviews, celebrity predictions, an omg! photo gallery collection, and coverage of all the weekend’s parties..." for full article click here.
Also, IntoNow is featuring some amazing content before and during the game!
You'll be able to rate the commercials during the game AND a chance to win Pepsi MAX for life! Find out how here, but hurry, you need to download the app and be ready to go by the NFL Honors award show, which is being hosted by Alec Baldwin and will air on Saturday, February 4 at 9:00 PM EST on NBC.