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NATPE awards

NATPE award honors Yahoo! for leadership in the Digital category!

Posted: 30th of January, 2012
NATPE award honors Yahoo! for leadership in the Digital category.

Last night, Yahoo! was recognized at the NATPE 2012 conference in Miami, Florida with a Digital Luminary Award for our leadership in the Digital Category for the commitment and investment in the creation and distribution of online content. Yahoo!’s Jason Dimberg, Senior Director and Head of Video Programming, accepted the award on Yahoo!’s behalf at the award presentation.

NATPE||Content First is a global, nonprofit organization committed to serving as a catalyst for the content revolution, operating and managing the only U.S.-based global content marketplace. The Digital Luminary Awards are based on six categories and the awards honor the innovative people and companies who act as catalysts in the content revolution.

“Each year, digital media continues to redefine itself and mature in terms of content, brand integration and talent,” remarked NATPE||Content First CEO Rick Feldman. “NATPE is proud to recognize the 2012 Digital Luminary Awards honorees as they lead the charge in uniting the world of media in a truly exciting way.”
Yahoo! wins for ability to deliver premium content experiences

Yahoo!’s win in this category comes from our ability to deliver premium content experiences across screens at scale. In particular for our longtime commitment to original video programming with nine out of the top 10 original video shows online and the most successful online show in history, Primetime in No Time, boasting over half a billion streams. Yahoo!’s original programming reaches more than 26 million unique visitors per month producing up to 30 original programs per month.

Most recently, Yahoo! announced a partnership with Tom Hanks/Gary Goetzman’s Playtone, along with Reliance Entertainment, to team up to launch “Electric City,” an original scripted animated sci-fi series that offers a tantalizing, yet startling look into the future of civilization. Yahoo! also recently announced the Yahoo! Comedy Channel and Yahoo! Women’s Slate and launched Blindsided on Yahoo! Sports.

Also at NATPE was a keynote featuring a conversation with Yahoo! executive VP of Americas Ross Levinsohn and News Corp. Chief Digital Officer Jonathan Miller. Additional Yahoo!’s represented Yahoo! on panels as well including Andrew Snyder, VP Content Solution Sales on Content, Context and Culture and Toby McKenna, Senior Director, Property Sales Development on A New Kind of Network.